This course will provide you with an understanding of the media industry across the board - audiences, planning, pitching, image, audio, publishing and online.
This course is a fantastic opportunity to progress onto the Level 3 Moving Image Production. Our facilities mirror those used in the creative digital media industry to ensure you gain excellent relevant media experience. With our close links with Media City, other Media organisations and local universities, you are in safe hands.
The Digital Technology and Multimedia department is home to dedicated Mac-editing suites, state of the art TV studio and professional recording, film and photography equipment. This practical approach to Media Production will give you access to these facilities to improve your practical, teamwork, technical and creative skills.
Each year, students' work is celebrated at the Georges, an awards ceremony that highlights teamwork, creativity and passion for producing, writing or creating.
Digital Media Sectors and Audiences: This unit is examined and gives you a thorough grounding in media studies. Your exam will cover three important sectors – 1) Understanding Media Sectors, Products and Processes; 2) Understanding Audiences; 3) Explain How Audiences Engage with Media Products
Media Industry in Context: This unit is examined and gives students an understanding of how the media industry works investigating funding, ownership and regulation.
Planning & Pitching a Digital Media Product: This unit is coursework based and focuses on your communication skills with a focus on written, verbal and visual communication. You will devise and plan ideas in preparation for producing a short film.
Digital Moving Image Production: This unit is coursework based and teaches you the requisite skills to work with video such as camera operation, lighting, cinematography and mise-en-scene. You will work in groups to create a short film sequence.
Digital Audio Production: This unit is coursework based and focuses on how audio is recorded. You will learn about different recording environments and techniques in addition to hands-on experience of using audio equipment such as mics, field recorders and audio post-production software.
Digital Editing for Moving Image: This unit is coursework based and introduces students to the world of video post-production. Using industry standard software, you will learn how to cut video together, add transitions, titles and effects. You will also investigate the historical development of cinematic editing techniques.
Digital Photography for a Media Product: This unit is coursework based and gives students a thorough grounding in how digital photography is captured. You will learn how cameras work and have hands-on practical workshops in the use of DSLR cameras. You will take part in photo-shoots whilst experimenting with lighting and different exposures.
- Highly skilled teaching staff bringing creative industry experience
- Mac-editing suites
- Dedicated TV and Film Studio
- Access to state of the art equipment
- BFI workshops and residential
- Enrichment, trips and visits including Ashton TV, annual trip to New York, Home cinema, Coronation Street studios, Harry Potter studios
- The Georges: Awards ceremony showcases work and skills to professionals
- Ashton Talks: Visiting Speakers from industry including the BBC, Picture Lock Productions, producer Rony Ghosh and Graphic Motion Designer Michael Pettyt